LP
Launch Planner

plan, scope & cost your
property project.

Plan your property marketing workflow. Scope with accurate estimates, build service deliverables, and coordinate contractors.

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Plan your next campaign budget before you spend a dollar. Try the Media Calculator →

every step, accounted for.
from brief to launch plan.

One platform. Every stage of the property marketing journey - scoped, costed, scheduled and coordinated.

1

Define your project

Enter the property details, development type, price point and launch timeline. Everything starts from a single, accurate brief.

2

Build your deliverables

Select service deliverables and create a structured activity schedule that maps to your launch plan - no blank-page syndrome.

3

Estimate your budget

Generate a detailed cost proposal, media plan and lead forecast based on your inputs and channel benchmarks.

4

Coordinate your team

Invite contractors, suppliers and stakeholders to the project. Assign tasks, track approvals and keep everyone aligned.

accurate isn't a hope.
it's a rule.

Launch Planner turns your project details into a detailed media plan, cost proposal and activity schedule - automatically checked against your inputs and benchmarks.

  • Media spend is calculated from live channel benchmarks and your sales target.
  • Deliverables are built from templates, not from scratch.
  • Schedules map to your campaign duration and pacing choice.
  • Every cost, lead and ROI estimate is live as you adjust inputs.
Media calculator - 25 sales
Sales target25
Blended cost per sale$8,200
Leads required (incl. buffer)4,920
Total media investment$246,000
Campaign ROI254.1x
Adjust inputs and the plan recalculates liveTry it

everything the planning process was missing.

Every feature built in - from the first brief to the final launch plan.

Media Spend Calculator

Forecast leads, budget and ROI across Meta, Google and portals before you spend a dollar.

Launch Planner media spend calculator showing a $246,000 media investment for the River Bend project

Deliverable planning

Build a complete activity schedule and inclusion list from your chosen services, with a live critical path.

River Bend marketing schedule and critical path timeline in Launch Planner

Budget estimates

See production, media and total costs recalculate as you adjust your plan.

River Bend deliverables and budget table with production and media costs by category

Team & suppliers

Keep contractors, roles and contact details attached to every project and deliverable.

River Bend contacts directory with contractors allocated to each deliverable

One plan. One source of truth.

your new project, all in one place.

Bring the pieces together contractors, budgets, deliverables and media schedules, so you can coordinate property marketing from a single plan instead of chasing spreadsheets and email threads.

Riverfront Residences - Launch plan
Week 3 of 52

Contractors

Belinda - Agency leadOwner
Marcus - PhotographerBooked · Wk 2
Mary - CopywriterIn progress

Media schedule

Meta$4,200/wk
Google$3,300/wk
Portals$1,900/wk
12 deliverables · 4 contractors · $9,400 weekly spendTotal plan · $488,800

Contractors coordinated

Assign photographers, copywriters and media buyers to a shared plan - everyone sees the same brief.

Assisted budgeting

Build accurate media and production budgets with rate-card estimates and CPL-driven calculators.

Deliverable lists

Every asset, ad and creative accounted for - with owners, due dates and status in one place.

Media schedules

Weekly spend across Meta, Google and portals - ramped, scheduled and ready to hand to the buyer.

Start a project once. Coordinate everything from there.

get your projects
under control.

Join the property marketing teams who've replaced the chaos with confidence.

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